This video was captured during a CSUF PRSSA panel — a student-run event our head videographer is actively involved in. According to him, the goal was to create something that not only highlights the professional value of these meetings but also showcases the energy and fun that comes with being part of a tight-knit community. It’s more than networking — it’s a place to connect, grow, and enjoy the process.

This piece wasn’t made for a client, a campaign, or a brief — it was made for the sake of capturing motion, energy, and atmosphere. The Long Beach Acura Grand Prix offered the perfect backdrop to experiment with framing, pacing, and the raw emotion of speed. Sometimes, we shoot to tell someone’s story. Other times, we shoot because a scene demands to be documented — this was the latter.

This video was created under a unique creative constraint—our lead videographer was informed of the event just hours before it began. With no pre-planning, no storyboard, and no prior knowledge of the market’s layout or audience, the goal was to test our ability to adapt, shoot, and deliver a polished product under pressure. Within an hour of arriving at the Hive Market, we identified the target audience and quickly shaped the filming strategy to resonate with their interests. This piece is both a showcase of local creativity and a real-time demonstration of TBLX Media’s ability to pivot, adapt, and deliver on the fly.